Here are 50 surefire tips to make the most out of your business cards Part 2:
. Keep all the information in your business card current. If you changed address or phone number, don't scratch the old number and write down the new one by hand; get new business cards.
· Keep your business card simple. Don't use too many fonts or try to cram too much information in it. Try to use a pleasant layout and make sure that your main message (your tagline or your unique selling proposition) doesn't get lost.
· If you live in the US, limit your business card size to 3.5" x 2". Anything bigger will not fit in standard card holders and your card may end up in the trash. Business cards in Europe tend to be larger, but so are the wallets and card holders.
· Make sure that your business card reflects your image. If you are an artist or a graphic designer, it is OK to use trendy colors and fonts. If you are an investment banker, a sober layout and colors such as blue or gray work better.
· Your business card is an integral part of your brand or corporate identity strategy. It should follow the same graphics standards as the rest of your communications material (stationary, brochures, letterheads, etc.).
Continue to Part 3>> |
